Magnetic business cards are a smart and fun alternative to the traditional business cards that typically end up in business card organizers. If you want to get your magnetic business card on somebody’s fridge door or filing cabinet, consider these simple steps on how you can distribute your magnetic business cards to potential customers around town.
(Fair warning: These steps go against the rules of traditional business card etiquette, but magnetic business cards are far from traditional, so we will make an exception.)
Include cards in envelopes.
An easy way to get your magnetic business cards out there is by including one in each piece of correspondence you send out. Having the magnets inside the envelopes make the envelopes weigh more, which increases the chances of your direct mail getting opened. Also, people automatically stick magnets to metal surfaces, so there is very little fear of your magnetic business card thrown out.
Add cards to coupon mailers.
If you don’t have a direct mail campaign yet, a good option would be to have your cards included in coupon mailers. Get in touch with your local newspaper or coupon package company and have your cards in with their coupon inserts. Recipients of your card are already looking for a good deal, and your business might just be what they are looking for.
Include cards when paying bills.
If you still pay bills the old-fashioned way, you can include a magnetic business card along with your payment. This is an easy way to get word out to your vendors and suppliers that you are available for business, and since they are already getting business from you, they may do business with you as well.
Include cards with each order.
Including magnetic business cards with your orders is not redundant even if your customers already know who you are. When your customers stick your card on their fridge, you get to advertise your business to your customer’s entire household.
Use card dispensers.
You can use a card dispenser that gives out one card at a time. Keeping the cards in a holder means that your cards stay clean, and you can get creative with the holder so it attracts the attention of passersby. Place these dispensers at community bulletin boards, or near shops that get a lot of foot traffic.
Go door to door.
If your target audience is a specific area, you can go take a stroll along those streets and find surfaces that your cards will stick to. Metal doors, mailboxes, and even doorknobs are good surfaces for your card.
Stick cards in restroom stalls.
This may be a bit controversial for most, but consider the success of restroom advertising. Finding a magnetic business card inside a restroom stall door would certainly grab attention because it’s so unexpected.
Distributing magnetic business cards should not be boring and dull, especially if you want your business to get noticed. Get creative. And if all you have right now are the standard business cards, you can get your magnetic business cards made by the experts at Dandy.com.auto make your business stick.