Case Study


Retail Guru relies on Dandy


A Market Leader

Graham White is a true Australian entrepreneur. He’s been running his company, Illumination Mandalas, for more than 20 years and is the market leader in colourful decals, stickers and New Age homeware products. Graham began his business by importing window decorations from the US and soon found that he had a knack for producing locally made designs with a unique Aussie appeal. Now his company exports to countries around the world and distributes through hundreds of retail outlets around Australia. “When we first started in business, I always thought we should be promoting Australian made and Australian designed products,” says Graham. “From window decals to bookmarks we now carry a big range of stickers, colouring books and of course fridge magnets.

Quality Control is Paramount

” As a wholesale distributor, we went looking for a reliable magnet manufacturer who could do justice to our colourful designs and was able to control the quality that our customers expect.” Graham started using Dandy when he came up with a series of spectacular images based on Australian wildlife. They were a big hit and as orders rolled in, he needed a fast and reliable supply chain. “Dandy are amazing – they are able to produce our magnets in a very short time and can cope with even the most intricate shapes,” says Graham. “Their colour printing is fantastic and generally comes out much better than expected “We’ve always found them eager to please and can deal with with any demand we throw at them – and on budget, too!” Graham has recently released a new range of inspirational magnets for the retail market and has started rolling them out into stores nationwide. Check out their website:

Over 3 million magnets and counting: A testimonial from House Call Doctor

House Call Doctor provides urgent medical care to patients in their homes, when regular GPs are closed. Over the last two years, House Call Doctor has collaborated with Dandy to create vivid magnets that are left in every patient’s home, ensuring people can access information about an after-hours doctor when they need help most. “Our doctors leave a professionally printed magnet with each patient, which means that our organisation is top of mind when people need unexpected medical care,” explains House Call Doctor’s Marketing and Communications Manager, Lisa Bourke. “We regularly find House Call Doctor magnets in hotels, aged care homes and other shared living facilities too.” “Dandy has produced a series of magnets that effectively communicate our brand, including a car-shaped magnet, which is one of House Call most recognisable images,” says Ms Bourke. “Recently, Dandy has also produced a medical cross magnet for House Call Doctor, that incorporates our corporate colours of blue and yellow.” “Dandy has consistently delivered for us, which has allowed House Call Doctor to continue connecting directly with patients,” adds Ms Bourke. “Over the last two years, House Call Doctor has ordered over 3.3 million branded magnets from Dandy and we are always impressed with the overall quality. We highly recommend Dandy Badges and Magnets!”