How Name Badges Impact Customer Satisfaction
By: Dandy Designs
Traditionally, businesses implemented the use of name badges for security and personal identity; the whole look also contributed to brand identity. But the use of name badges has so much more to offer – 12 per cent more, in fact.
A study conducted by Shopper Anonymous was carried over a period of 8 years with 116, 000 respondents from Australia, New Zealand, and the UK. This study revealed a 12 per cent increase in customer satisfaction when businesses introduced the use of name badges for employees and staff who dealt directly with the customers.
Clearly, there is a lot to be gained from wearing name badges. Here’s why:
- Name badges make employees look more professional.
complete the overall look of an employee regardless if they wear uniforms or not. Businesses who implement this practice show that the pay attention to detail, no matter how small, giving the staff a professional look. Customers are more comfortable dealing with someone who looks professional and well trained, and they feel better about the service they receive.
- Name badges give employees identity.
There is a big difference between being able to identify an employee and giving that employee identity, but name badges actually deliver both. In a corporate environment, name badges can make employees feel better about their jobs because they are not just nameless people on a payroll. Name badges also foster a friendly and non-toxic environment, which in turn leads to happier employees. Satisfied employees, as we all know, deliver better customer service. Furthermore, the knowledge of being easily identified also makes an employee perform better, lest they be reported for bad service.
- Name badges lend an air of familiarity.
Customers are more comfortable when they know who they are speaking to or who is assisting them. Depending on the industry, employees may also be authorized to find out the customer’s name, all in the spirit of providing personalized service. Name badges make employees more approachable which leads to smoother transactions.
- Name badges keep security in check.
While name badges can keep businesses secure by identifying that the right people are where they should be, they also make customers feel secure by knowing who they are dealing with. At the very least, customers don’t run the risk of being embarrassed by mistaking another shopper for a member of the staff.
- Name badges foster communication.
It’s easier to talk to someone when you can address them by name. This in itself allows for easier communication, and employees are able to assist customers better when they know exactly what the customer wants or needs. Making the experience hassle-free for the customer also makes for faster transactions.
A name can certainly make a big difference, not just for overall customer experience, but for the business as well. At the end of the day, it becomes a win-win scenario for all parties involved.
If you are ready to increase your customer satisfaction levels by 12 per cent or more, contact Dandy
and order your own set of custom name badges today!