Fridge magnets have been around for ages but it is only in the last decade or so that business have started using this household item’s potential for marketing. Nowadays, fridge magnets are recognized as one of the best ways to increase brand visibility as well promote the audience’s familiarity with a particular product or service, all at a fraction of the cost of traditional marketing methods.
Why are fridge magnets so effective? Here are a few of its stand out advantages:
Consider this: every household has at least one fridge. Though there is a growing demand for stainless steel appliances for certain demographics, most refrigerators in use still have that metal surface that attracts magnets. What’s more, 80 per cent of households actually use fridge magnets. What this means is that you are practically guaranteed that your fridge magnet will be kept and used. Unlike other promotional items that outlive their usefulness, fridge magnets will always display your company’s information.
Refrigerators are one of the most frequently used household appliances throughout the day. Having your magnet on that fridge translates to multiple exposures to each member of the household on a daily basis, further promoting your brand, all the while unobtrusive like other marketing tools. In addition, having your information on the magnet makes it easily accessible and convenient – customers who are in need of service would rather call the number on the fridge rather than search online or the phonebook.
Though fridge magnets would cost more than your traditional business card, the level and frequency of exposure you get already pays for itself. While traditional marketing though TV, radio or print would only run for a predetermined period, you only pay once for your fridge magnet and your information stays right there. This translates to incredible staying power.
Nowadays, you can get fridge magnets in practically any shape, size and color, and there is no limit to the design possibilities. Photos, logo, and slogan are just a few of the things you can include in your design. The important thing to note is to keep your information clear and readable so the magnet delivers its maximum potential. Also, since more and more businesses use fridge magnets to promote their brand, your magnet will likely share fridge door space with other businesses. As long as you keep your magnet interesting and unique, it will have its share of the action.
MORE THAN A BUSINESS CARD
Depending on your design, the details on your fridge magnet will likely resemble that of a traditional business card. But that’s only the beginning. Your fridge magnet can come with notepads and clips, or can even be a calendar. This versatility adds more value to what is already an effective marketing tool. And since it’s on the fridge, there’s no chance of the magnet getting lost or misplaced.
There may not be too many marketing tools available that can match the price and benefits of using fridge magnets. When you want your information to stick without breaking the bank, use high quality custom fridge magnets from Dandy!