Choosing the right name badge for your company takes more than simply stamping a name onto a rectangular plate. Even small details make an impact. Name badges may be tiny compared to other materials you have for branding, but even the smallest details can make an impact on you, your company, or your employees’ professional image. Let’s say that you have all the details ironed out and you’re checking the names of your employees, making sure that you have a complete list of names with their respective job titles. And then you come across your own. What would your job title say? If you were the owner of a startup business, what job title would you opt for? You’ve got several choices: owner, founder, president, or CEO, to name a few. You can go for something playful like Chief Cheerleader (CEO of Mid America Motorworks), or with attitude like Facebook’s Mark Zuckerberg (I’m CEO, b****). Okay, that second example might be a little extreme, and was actually used on his business card, but you get the message. Job titles matter, from top to bottom of the corporate ladder. Consider some of the obvious benefits:
Some employees care more about job titles than others, regardless of their position in the company. Having a good job title makes people feel better. It creates a sense of pride and recognition, and people who feel good about their job tend to perform better.
Customers tend to respond more quickly, if at all, when they receive correspondence from people with impressive job titles. Furthermore, customers tend to take the advice of someone in authority or with knowledge and expertise. Job titles that depict these get a better response rate. Give your employees job titles they can be proud of. By all means, stay away from generic titles like “staff” or “admin.” An easy way to find the appropriate job title is to ask the employees themselves. Many employees take on additional responsibilities that weren’t part of their job description when they were first hired, and these changes should be recognized in their job title. Another option is to use job titles to show recognition of your employees’ efforts and expertise. You can use hierarchy in the titles you provide by including “Senior” in the title, or by using numbers to indicate their expertise level. This is also a way to enhance performance by attracting other employees to level up. It would not necessarily signify a promotion or an increase in wages, so if you can’t reward with money, you can be generous with job titles instead. One more option is to get creative and tweak those traditional job titles. A receptionist can be “Director of First Impressions” (Houghton Mifflin Harcourt), and a corporate communications associate can have the title “Ambassador of Buzz” (Grasshopper). The idea is to showcase job titles in a new light. A company name badge not only represents your brand, but your employees, as well. With proud job titles and high quality badges from Dandy.com.au, you can be sure that your employees will wear those name badges with pride.