Custom Magnets
By: IT Admin
Custom Magnets, Fridge Magnets, Marketing & Promotional Ideas
So you have just realised that custom magnets will last longer, can contain the same information and be the same size as a business card. So how can you utilise this wonderfully inexpensive, long lasting, promotional marketing tool that will be kept and seen for ages, to increase your business turn over and sales?
Well to start, don’t think that a custom magnet has to be a business card substitute. A number of great promotional ideas for utilising custom magnets are:
- Once a service has been rendered offer a discount magnet for repeat business.
- Place your company promotional message on the card along with details.
- Promote a competition or ongoing prize draw.
- Place a code on the magnet so when clients ring for service they get a discount.
- Run an incentive program or repeat business bonus to encourage customer to keep the custom magnet.
- Create invitations to functions such a fund raisers, product launches or auctions.
- All the above ideas encourage your potential/acquired customer to retain their magnet and attach it in a safe place for easy retrieval. This in turn adds to increased sales, generates company awareness and creates repeat customer business.
Another idea is to encourage clients to keep the magnet handy by making it the place to go to for a variety of other information. As a suggestion, combine the magnet with a list of emergency telephone numbers so it becomes a household information centre with your logo prominent of course. Other useful information for the householder would include lists of other local businesses that might be compatible with yours, school holiday dates and calendars.
Many buisnesses like to associate themselves with local events, clubs and sporting teams. You will find that most local organisations will be happy to for their names and contact numbers to be included with your own publicity.
Getting your message to stand out in the crowded marketing world has become quite a challenge over the years. However a uniquely designed and functional custom magnet can be extremely cost effective in the long term and a powerful marketing tool. With a one-off payment your custom magnet will get you continued exposure and repeat business, reinforce your marketing message, and all with less waste as magnets tend to be kept due to their versatility. They can also be inexpensively distributed by handing them out at exhibitions, in retail outlets, by service providers, placed randomly on items such as post boxes and of course by direct mail.
So no matter what your message is or what promotional idea you have, just remember that custom fridge magnets are a powerful marketing tool because customers see them as popular, interesting, value-add, decorative, removable, useful and collectable.
Dandy Badges & Magnets are Australia’s custom fridge magnet experts and quality corporate fridge magnets can promote your company and increase your business in a cost effective way.
Dandy Badges & Magnets, Australia’s biggest producer of badges & magnets, offers state-of-the-art technology in producing name tags and name bar, including the highest quality custom magnets and promotional badges & buttons. With an easy online quote request system and magnets, badges & name bars delivered to your door, Australia wide, Dandy Magnets & Badges prides itself on quality and efficient customer service. For the best online fridge magnets, button badges & Name tag deals place an order today by contacting us or simply requesting a quote online.
A SHORT HISTORY OF FRIDGE MAGNETS:
Fridge magnets as we know them today are, believe it or not, an off-shoot of the motor vehicle tyre industry.
The big tyre manufacturers in the United States are one of the biggest uses of raw rubber in the world. The rubber is compounded with various materials to add strength and durability, then extruded and moulded to form the familiar shapes we see on just about every vehicle in the world.
As the tyres were rolling off the production line, huge mounds of left-over rubber and off-cuts began to acumulate. Now Americans, being the inventive lot they are, looked to see what else they could use this scrap material for. The material was thrown into huge grinding and mixing chambers which were heated to enable the scraps to reconstitute into a managable, malleable mass.
The huge gooey substance was then rolled through big extrusion drums, just like making biscuit dough with a wooden kitchen roller!
The result? A nice flat, flexible roll of rubber compound ready to be cookie-cut or cut into strips and sheets for used in a variety of products.
The most obvious product is the rubber gasket, gusset or weather-seal. These items are seen on car doors, fridge doors and other openings where a flexible seal is required to cover or fill up a gap.
To make the seals nice and tight, it was soon realised that magnets could be placed within the doors and frames to make sure the two pieces pulled together and fitted snugly not alllowing any air or moisture to penetrate. This would also make a nifty “latch” and is the reason that refrigerator doors snap shut so quickly and firmly.
The next step in the evloution of the fridge magnet was to embed the magnetic field into the rubber itself; this would eliminate the need for expensive solid magnets and make a cheaper more user-fiendly product.
Ferrous poweder (kind of like iron filings used in school experiments) was shovelled into the rubber mix to give it a metallic property, then the extruded sheet was passed through an electrical charge which lined up the North-South poles in the tiny metal granules to make the whole sheet act like a magnet. The electrical charge is commonly “fired” at 2mm gaps which is why if you line up two fridge magnets back to back, they may not exactly line up squarely – the magnetic poles will line themselves up and pull the material into position. The power of magnetism!
..To be continued..
