Businesses That Give
By: Dandy Designs
Wouldn’t it be great if you could choose a gift that keeps on giving? No matter what holiday you are celebrating, it wouldn’t hurt if your wallet did more than simply allow you to purchase a holiday present. Check out these three companies who are currently running holiday campaigns for a cause:
- ETSY’S #makeforgood Initiative
Etsy is an online marketplace that generally sells handmade goods. Etsy has partnered with Plan International Australia to launch the #makeforgood initiative. Etsy sellers create a product based on the theme “silver linings for girls”, and 20% of sales from products in the #makeforgood collection are donated to Plan International’s Because I am a Girl
campaign, whose goal is to provide 150 young women with grants so they can start their own microenterprises and get out of poverty.
- IKEA’s Soft Toys for Education
The IKEA Foundation launched the Soft Toys for Education campaign in 2003 and has since raised nearly AUD$115 million to support UNICEF and Save the Children in their educational projects for children. 2015 is a special year because, for the first time, some of the soft toys are actually designed by children. For every soft toy sold in participating stores in November and December, the IKEA Foundation will donate the equivalent of around AUD $1.50 to UNICEF and Save the Children.
- Ugly Xmas Rashie
The Ugly Xmas Rashie is a very new product on the market, just launched on November 8 of this year. Thanks to warmer weather, a lot of Australians will likely hit the beach for the holidays, and Christmas sweaters and jumpers just aren’t going to make the cut, hence the creation of this unisex rash-shirt that is 100% Australian made by Kozii Swimwear. All profits from the sale of this limited edition rashie will go towards Cancer Council QLD for research funding and patient support services.
These are just a few of the companies that make donations to support a cause. If you want to support these organizations, or have one of your own, one of the best ways you can help, apart from making that purchase or a personal contribution, is by spreading the word. Spreading awareness about a cause can move more people to participate and take action.
If you own a business and want to donate a percentage of your sales, why not get your customers involved, or make them aware? Every purchase is an opportunity to let them know how they’ve contributed the organization you are supporting. Give them something back to symbolize your appreciation as well as their contribution. An inexpensive way to do this would be to give a button badge or fridge magnet with a simple thank you, plus the details of the organization. Alternately, you can offer the sale of a button badge
to help raise funds for your cause.
You don’t need to have a business to be able to contribute. You can hold your own fundraiser, or you can spread the word by including those same magnets or button badges in your Christmas presents. Who knows, you might just inspire another soul to continue the gift of giving, even beyond the holidays.