Business cards remain a timeless and important tool in establishing new business connections. A card in a potential customer’s hand is like a little signboard that contains pertinent information so they can contact you for business in the future. Sadly, more than 80% of business cards get thrown away for a number of reasons; the end result is the loss of a potential customer, and/or the loss of resources invested on the card.
Here are four major reasons why business cards keep getting tossed, and tips on how to avoid them:
Business cards are all about branding. When you print your brand on flimsy paper, your card looks and feels cheap, and your potential client may end up feeling that way about your business. If your card design and format looks amateurish, your potential customer will think twice about doing business with you. For a business that offers quality products or services, your card should not be an exception. How can a potential customer consider dealing with your company if you can’t or won’t even invest in your business card? Don’t waste good first impressions by handing out low quality cards.
At first glance, your potential customer should be able to tell immediately what your business actually does. Most people would just skip or toss your card altogether if they can’t tell what it’s for. Keep important bits of information like your business name, your name and position, business address, phone number, mobile number, and email on the front of the card. Keep your text clear and easy to read. Do not crowd the card with too much information or too big a picture – this is a business card, not a brochure. Keep the back of the card blank so you can write a note to remind your potential customer what you discussed.
Believe it or not, some people keep business cards mainly for their aesthetic appeal or unique features. While most cards still go for the standard 2” x 3.5” size, unconventional card designs are gaining popularity just because they are so unusual. Once you’ve been handed a quirky card, all other cards just start looking plain even if they look professionally made. Business cards now have an assortment of sizes and shapes, and even card stock is giving way to plastic and magnetic cards. Get your magnetic business cards customized at Dandy.com.au and you know the card will stick and will not get tossed.
Many business owners forget business card etiquette. As a rule, you should only give your card when someone asks for it. Try not to be too eager in distributing your card – it is a business card after all, and not a flyer. When you practice no discretion in who gets your card, you create the impression that your cards are not worth much, and the people who got your card (and didn’t want it in the first place) will just end up throwing it away.
Remember that every card you give is a representation of your business, your brand. If your brand is worth promoting, then your card should be worth keeping.