Take a quick look at your fridge door. What do you see? Regardless of how tidy or cluttered it is, chances are you have between 1-100 magnets stuck to your fridge door, and you are not alone. A whopping 87% of American households use fridge magnets, and there’s no indication that they will stop any time soon.
With such a huge majority utilizing fridge magnets, it’s no wonder many businesses are cashing in on its massive marketing potential. With the right design concept, fridge magnets can be one of your most effective marketing tools. If you have not explored this option yet, here are some practical reasons fridge magnets can do wonders for your next marketing endeavor:
Fridge magnets have universal appeal
Good quality fridge magnets are well-received regardless of the demographic. They are crowd pleasers. The first impulse is always to stick the magnet onto the fridge door and let it defy gravity. Nobody throws away a good fridge magnet.
Fridge magnets stick and stay
How many times have you removed magnets from your fridge in the past 12 months? Many consumers actually keep the magnets on for years, and since it has your business information on it the whole time, that translates to incredible staying power.
Fridge magnets are cost effective
Unlike other marketing strategies businesses employ throughout the year, business fridge magnets continue to advertise for you 24/7. Every time your customer approaches the fridge (which can be as often as 20-30 times a day), that is potential exposure for you and your business. What’s essential is to make your magnet stand out, make it eye-catching so it draws your customer’s attention. Try experimenting with several designs to see which one delivers the best results.
Compared to other marketing materials and promotional items, fridge magnets are highly utilized, whether it be to hold artwork or bills or a picture. The sheer simplicity of this product also means that is there is never any clean up involved, and never any need to put it away, plus your customer can’t lose or misplace them.
Fridge magnets are versatile
Fridge magnets on Dandy.com.au are available in a variety of stock shapes and sizes, or they can be custom-made to suit your design . Side from a business fridge card that resembles your typical calling card, you can also get note clips or clip magnets, calendar fridge magnets, notepad fridge magnets, etc. In addition to providing your business information, you can also use the magnets to promote new products, thank your customers for their business, or give them a discount code for their next purchase .
Dandy.com.au creates custom fridge magnets to suit your marketing needs. We uses extra-strong magnets and high gloss/matt finish on all their products, so you can be sure that you are getting quality items that you will be proud to give to your customers. This promise of quality, combined with the widespread appreciation of fridge magnets, ensures that your customers find delight in your custom magnet.