Button badges are popular for both business and personal use, because of their affordability, versatility and effectiveness of getting the message across. They are easy to use, highly visible and relatively inexpensive compared to other corporate gifts and merchandising items.
In terms of business, the demand for the button badges is on the upswing. They are preferred in political and fund raising campaigns, product campaigns and more. In an increasingly competitive world, it is imperative for all businesses, not only for the smallest or the medium ones, to make their presence felt. A creative, inexpensive and efficient way to promote your brand to your target audience is the use of the button badges. As they can be fully customized, the button badges are preferred by the companies in their communication campaigns.
In terms of marketing, the button badges are the ideal products for the brand promotion, both within the organization and outside of it.
Despite of their small sizes, the button badges are advantageous both for the people who wear them and for the people who see them. For example, the button badges are often wear by the sales representatives, helping them and the customers to remember the brand that they represent.
Also, the button badges can be used as recognition of the employee’s position within the organization. You could use different designs or the same design in different colors, depending of the position of each of them.
When you want to recognize your employee achievements, the button badges can just do that. You may give them as simple gifts during the staff anniversaries or they can be given every time when you want to reward someone for a well done job.
Another idea is to use the button badges by the employees in order to express themselves. You could have these items printed with different emoticons or expressions that transmit a mood and every employee may choose and wear a button badge according with his mood in that day.
These are some examples of using the button badges for the internal communication, which help you in the PR and HR strategy.
In terms of brand communication outside of the company, the most common uses of button badges is as business gifts. The customers who bought your products or services will be glad to know that their effort is appreciated. Handling a button badge to them is a great way to deliver this message. When they wear your button badge, your brand will be displayed to a wider market.
When you attend fairs and exhibitions, you can offer button badges to the visitors, as free gifts. Design and print them with your logo and a powerful message and these items will be very effective marketing tools.
Other right places where almost everyone wear button badges are the concerts. If you sponsor a concert, the button badges designed and printed with themes related with the event are the perfect gifts.
Supporting causes are is of the most common medium and the perfect occasion to promote your business. Use interesting designs in your business’s color scheme and your logo on the button badges and make sure that everyone involved in these events gets your promotional items. This way, you will have a great exposure.
These are only few samples of how can the button badges help you to promote your business. Always keep in mind that there are many cost-effective approaches in product promotion. One of these is simply using a button badge.