The promotional badges are part of those marketing tools that a company handles always when it comes to promote its own brand, both for internal communication strategy and while promoting the company’s’ image outside.
Used very often in political campaigns, the use of the promotional badges for business advertisement has had an exponential growth in the last years. Whether it’s about the brand advertising itself, launching campaigns for products or services, sales campaigns, fund raising events or supporting causes campaigns, the promotional badges are always those “walking” marketing tools that support brand and have a subliminal influence.
As I have mentioned before, the promotional badges can be used by the companies in their internal PR communication, in particular to induce the employees’ sense of belonging to a business culture. In this case, the most common promotional badges are known as “pin badges” or “lapel badges”. Even if the lapel badges can be used by all companies, regardless of their area of activity, these items are very popular within the banking industry, the financial and insurance domains, sales in general and multilevel marketing. In addition, the promotional badges can be very effective business gifts for your business partners and customers or they can be used as incentives when you want to reward the well-done jobs of your employees.
Though much of the promotional badges design includes only the company’s logo, you can be as creative as you want. Since the promotional badges are part of your company’s image, you must be very careful and meticulous when choosing a provider for your promotional badges.
A good idea is to search on the internet. Most of the companies which offer promotional products offer fully customized promotional badges also. A common practice is to have a specific design and to ask these companies to print it. Of course, the price depends on the complexity of the design, the type of the badge you are looking for, the quality of the material and the finishes and on the accessories used for your promotional badges.
The specialized providers can offer you a wide range of products, from the simplest ones – which are printed in classic forms (square, round, rectangular) – to the most complex ones – enamel badges, metal badges, glitter badges, 3DS relieved badges, button badges and so on, with different shapes and finishes and also, different accessories. In addition, these companies offer the consulting and design services, in order to produce the best badges for their customers. It is important for you to take the advantages of their knowledge and experience, in order to achieve the best results for your company. Consult their products portfolio and choose a type of promotional badge that you consider meets your needs. Also, take a look on the badge’s accessories. The most suppliers provide you a wide range of fixtures: brooch, tie bar or butterfly clasp attachment.
Before designing your promotional badges, an important step is to know what these badges are used for: sales campaigns, launching of products or services, different events and so on. Another important step is to have a budget for these items.
You don’t have to spend much to be effective with your promotional badges. But you have to choose the best provider for your promotional badges; a company which has not only creative designers, but also excellent services in terms of production and delivery, so that you can manage to get the products on time.