So, how effective are fridge magnets when it comes to allocating your advertising budget?
We decided to do some research and found that dollar for dollar, fridge magnets are a pretty cost-effective way of getting your message across.
Assume a fridge magnet gets stuck on a fridge door in an average household of at least two adults. We reckon the fridge gets visited at least 10 times a day. And when you think about it, that could be a pretty conservative estimate – once per adult per mealtime makes six atlready then add a few visits for snacks, milk for tea or the odd beer perhaps.
OK, let’s be ultra conservative and halve that 10 and make it 5 visits to the fridge per day.
Five visits multiplied by 365 days makes over 1800 visits to the fridge per year! Now let’sbe ultra-ultra conservative and halve that again and you get over 900 visits per year – that’s 900 views of your fridge magnet message.
Not bad for a bit of advertising that probably costs just a few cents.
Then you might want to consider that many, if not most, fridge magnets stay on the fridge for a lot longer than just one year. Go on, look at your own fridge and see if you can remember when some of those magnets first appeared.
At this rate, the cost per view of the humble fridge magnet gets very small indeed!
Of course the trick is to get your fridge magnet noticed in the first place and to entice someone to put it on their fridge. That’s why it is so important to think about what your magnet should look like and what information it should contain.
It’s worth spending a bit of time choosing the colour scheme, message and other visual components to make sure it is eye-catching. If your magnet looks like it might be useful, you’ve got a good chance of it betting prime position.
Compare the cost of the magnet that gets seen hundreds and hundreds of times a year to the cost of other forms of advertising and, well – that’s probably a whole new subject.
Watch this space – and get your magnet out there!