Why do businesses and customers in Sydney, Melbourne, Brisbane and Perth love fridge magnets?
While our world continues to advance technologically,it is comforting to know that some old school branding and marketing techniques are still a vital and valuable tool in building recognition, love and trust for your business or company in Sydney.
Whether you are starting up a new business or giving your existing company a facelift, getting the design and feel of your fridge magnets spot on is imperative in constructing your business’ image.
Lets start talking about the branding power of fridge magnets.
Most homes and business have a fridge or two and we need to eat three times a day. So whether you are at home or work you are bound to take a trip to the fridge at least once throughout your busy day.
This is why fridge doors have become well-established real estate for branding and why it is vital to your business to have an eye-catching business magnet on as many household fridges as possible!
Based on client feedback we have discovered that the two main reasons individuals will happily accept a corporate fridge magnet more than any other promotion (brochures, leaflets even business cards) are:
They will have your business name, number and address readily available on their fridge whenever they need it. Unlike a business card it won’t be lost in the depths of a handbag or wedged in the back of a wallet.
They now have a sturdy useful household nik-nak – for free!
Now that we know why people are happy to receive a free fridge magnet over lengthy information leaflets – How can you make the most out of a fridge magnet for your business?
The best thing about this avenue of branding is its affordability and wide-reach. You only need to get a few things right to hit the mark. The copy, design and quality of the fridge magnet are key to its effectiveness.
A rule across the board is to keep it simple and make the message clear. Whatever your goal is with your fridge magnet branding campaign only include the words and details that convey that specific goal and nothing else.
Goal – “This is who we are, this is how to contact us and this is how you find us”.
Copy – The Café, 9123 1234, 123 Café St, Café 1234
That is it – no frills no magic.
The same rule applies with the design of the magnet; it should be kept quite simple to maximise the visibility of at least the business name from a short distance away(1.5 metres).
There are a wide variety of shapes and sizes available but whichever you choose make sure to make the most out of the space. Ensure that the design is not just eye-catching but directs the eye to your main message i.e do not put your business name in a tiny font on the base of the magnet. It should be bold and centrally positioned.
A white font on a dark background is generally the best way to go –never put a light font on a light background or vice versa.
It is best to keep away from any unnecessary graphics or borders as this can often confuse the message you are trying to send and distract the eye.
For those who do prefer a graphic based magnet the same principles apply. To ensure that people remember the most important details – choose a refined image that is not going to overpower or overwhelm your business name.
Although the fridge magnet is not your core product people will make a judgement of your product/service based on the quality and effort gone into your advertising/promotions.
The sturdier the better!
If you really want to develop positive connotations and attitudes toward your company make your magnet versatile, useful and reliable. After all how many of us display our children and grandchildren’s art class masterpieces on the fridge for everyone to enjoy – make sure your magnet is the strongest and it will be used the most.
(I personally love the fridge magnet with clip option as it has the strength to hold up a standard magazine or newspaper)
Fridge magnets are the ideal household marketing tool for those businesses that people turn to in emergency, after hours, crisis situations. ie; Doctors, dentists, plumbers, electricians, veterinarians, poison control, gardeners, builders and many more.
Check out the entire Dandy Design range to find the perfect product for your business.