The food industry is one of the most competitive in terms of advertising and marketing. Getting a piece of the action and standing out can be very difficult, especially during the holidays.
Here are a few tips to make sure that your restaurant or food product gets the attention and business it needs this season (and perhaps even all year long).
CREATE A WEBSITE.
Having a website in addition to a brick-and-mortar store means that you give your customers the convenience of being able to check out your offerings and place their orders at the click of a button. Websites would also be a great way to advise your customers of new items on your menu, or seasonal treats that are made-to-order or are available for a limited time only. You can also use your website to offer special discounts and coupons, or advise them of any specials you are having at your restaurant.
USE SOCIAL MEDIA.
In addition to a website, being active on social media means that you are able to engage your customers on a more regular basis. Social media sites like Facebook allow you to keep your audience up-to-date by showing up on their newsfeed, and it is also a great way to get feedback and suggestions. More importantly, you can post appetizing pictures of your food items on your page – a visual taste of what you have to offer.
MINGLE WITH YOUR COMMUNITY.
Participate in community events, whether it’s a food bazaar or community celebration. Better yet, get other businesses in your area to organize a holiday party. You can certainly have a more intimate celebration in your restaurant or store parking lot, but you can get bigger exposure at bigger events. Give people a taste of your food and be sure to let them know where you’re located.
GIVE FLYERS AND MENUS.
If your business is located in a busy commercial area, it would be a good idea to give out flyers and menus to nearby businesses. Offering delivery service would also work to your advantage, as it provides added convenience to your customers. Advertising to nearby areas also means that you increase the likelihood of repeat and regular customers because your restaurant is so accessible.
USE PROMOTIONAL ITEMS.
Never underestimate the power of small items that bear your information. A great example of a promotional item is a fridge magnet. Custom fridge magnets are easy to order, and instead of just sticking to your usual business information, use pictures of your food items right on the magnet. Include a magnet in each order, so the next time your customer comes face to face with that mouth-watering picture on their fridge door, they might just get an irresistible craving and give you a call or drop by for quick bite. Custom fridge magnets are available at Dandy with lowest prices guaranteed.
Follow these simple tips and get more customers hungry for your business. Get your custom fridge magnets from Dandyand people will be hungry for your food offerings all year long.