Making your customers feel good about doing business with you keeps them coming back. Besides, having satisfied and loyal customers makes for easy business transactions, a gratifying experience for both you and your clients. Here are five clever ways that you can demonstrate appreciation of you customers without breaking the bank:
The hand-written thank you card
The routine expression of “Thank you” is so often undervalued that it is delivered in almost mechanical fashion. Show your customers you truly appreciate their business by sending an old-fashioned thank you note. Your note should be specific to your customer and their purchase, not just some copied text. In this day and age when everything is either automated or mass-produced, a handwritten note demonstrates sincere gratitude.
The unexpected gift
Whether it be a store purchase or online order, including a gift in your customer’s package gives that pleasant surprise factor. It doesn’t have to be big or flashy, and slipping the extra item/s in the bag (with or without your customers knowledge) sends the message that their purchase deserves extra appreciation. A few pieces of candy, a fortune cookie, or fridge magnets and button badges are simple tokens that your customer will gladly keep. Dandy.com.au creates custom badges and magnets to suit your business needs.
Shine the spotlight on your best supporters and fans Social media sites like Facebook can be easily used to thank your customers. Apart from the generic all-encompassing thank you to your followers, you can highlight your most active fans. Dedicate a post to a particular follower, whether it be about a great suggestion, valuable feedback, or customer referral. People who are already active on your page wouldn’t mind being put on the spotlight, plus this shows that you have genuine interest in and appreciation of your followers’ attention and ideas.
The random discount
Nothing prepares a customer for a surprise discount or upgrade. Imagine yourself ready to pay at the counter, and then being told that since you’ve been a frequent shopper, you get $20 off your amount due, just like that! The element of surprise makes this more memorable and significant, and the unexpected incentive can do wonders to your customer’s loyalty.
Throw a party
Any reason is a good reason to throw a party. Launch a new product, celebrate a milestone or anniversary, or observe unique and bizarre holidays (like Mad Hatter Day on October 6th, or National Cotton Candy Day on December 7th). Hand out button badges as your official party invites, and have your customers wear them to your event. Get these custom-made at Dandy.com.au.
No matter the occasion, parties bring your customers together, plus you can even encourage them to bring their friends to join in the fun and festivities! Your customers will see a different side to your business, and will welcome the opportunity to participate in a fun activity.
Keep a smile on your customers’ faces and keep doing business with them for years to come.